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Types of plastic cards

Bank cards

Since the time when Dinners Club and American Express started issuing payment cards in the 50’s of the past century, a huge progress has been made in this area. The main objective was to facilitate anti-counterfeit activities. Despite all the improvements introduced to the electronic part of the cards, the visual authenticity control still remains an issue. It sometimes costs the forgers less effort to get access to the bank cards codes and transfer them to the fake ones than to reproduce the technological process of creating the plastic base.

ID cards

There has been a recent increase of demand for documents in the form of plastic cards: ID cards, driver’s license certificate, let-passes etc.

Taking into consideration the obvious advantages of a small plastic card it became clear that a number of traditional means of security, like watermarks which used to be quite efficient applied to paper documents, are simply no longer applicable.

Our company offers a number of solutions based on using holographic solutions.

With the purpose to enhance the security features of holograms, such elements as micron text and hidden images invisible in the usual daylight can be embossed onto holograms.

Thus, not only visual but also technological authenticity control may be achieved.

In many cases there is a need to eliminate any possibility to make alterations of documents, for example replacing photos.

In this case holographic lamination can be applied.

Scratch cards

Regardless of the scope of application (lottery tickets, telephone or Internet cards), the specific feature of this type of cards is an erasable stripe – a scratch-off panel.

A scratch-off stripe usually performs only one function: prevents from information readout due to its protection layer.

On the other hand, unauthorized access to the activation code or the information about the prize win causes much less loss to the company that holds such cards than manufacturing fake scratch cards itself.

As a rule, it is only small details that allow to tell between a forgery and an genuine card which is achieved due to a very complex technological process of plastic card manufacturing.

Technology based on the use of scratch-off elements with a holographic image allows to protect not only the activation code from readout, but the card itself from forgery.

It is impossible to reproduce a hologram by means of existing printing technologies.

The additional security means may include: an original image designed especially for you, continuous numbering embossing, Guilloche grid, hidden images and so on.

Discount, bonus, club, advertising and insurance cards

The increase of competition on the consumer goods and services market is one of the main incentives of pivotal changes in the system of interaction between customers and sellers. Transition from the “trade” in the everyday comprehension of this term to the developed economic partnership system foresees establishing long-term sustained relations between all the participants of the process of distribution of consumer goods and services.

Modern marketing methods foresee the opportunity of efficient use of pricing factors for establishing this new system of relations between sales representatives and consumers. Developing of discount and club programs initiated by the companies in relation to their clients is among the new advanced methods for stimulation of demand. The tool of communication in such programs is a plastic card (discount, club, insurance etc.) issued by an enterprise.

Discount programs are one of the ways of implementing a pricing strategy which envisages a possibility of setting different prices for the same products simultaneously. Different prices are set for different categories of customers. (Trading companies offer discounts for a privileged group of customers). Forming a privileged group of customers may be carried out in different ways. There are several dozens of criteria for identifying which customers to be included to the privileged group that are widely used today. Volumes and frequency of purchases are among them.

Moreover, discount cards make it possible to obtain information about your customers: while receiving such card the customer fills in a questionnaire. The received data allows you to conduct marketing research and notify your customers about new supplies and offers.

The company develops discount programs and ensures attraction of more customers by itself. Moreover, a certain group of customers are granted or sold a plastic discount card. A discount card makes it possible to create a group of regular customers for the enterprise, increase sales and enhance the image of the enterprise.

Plastic cards contain the following information: program’s name, trade mark, contacts, card number, term of validity of the card, signature stipe, magnetic stripe etc. There are also other ways of identifying the owner of the card.

The main objective of implementing discount programs by an enterprise is increasing annual income due to increase of sales and at the same time reducing the profitability of a particular deal.

Applying holograms for discount, club and advertising cards may not only be a means of protection but also an effective marketing tool. Iridescent holograms not only attract attention but also add to trustworthiness of the goods since they are traditionally considered to be an indispensable security element of credit cards.

In the event that applying bright and shining holograms is impossible due to the peculiarities of the cards’ design we suggest that holographic lamination films (overlays) be used. In this case the image remains transparent without infringing design conceptions of the card while it still remains impossible to reproduce.